Privacy Policy

Leeds Mattress LLC, values the relationship we have with you, and strive to provide
transparency regarding what information we collect, and are committed
to respecting the confidentiality of information about you. To this
end, our Privacy Policy describes what Personal information we collect,
for what purposes we use it, with whom we share it, and your related
choices.

If you are a California resident, please refer to the “Notice for
California Residents” section of this Privacy Policy for more
information about our privacy practices and how to exercise your
rights.

About this Privacy Policy

This Privacy Policy applies to us (Leeds Mattress LLC and its
corporate family) and to the information we obtain about consumers
during the course of our business or when individuals are purchasing
our products or using our products or services. This can include any
person who uses our products or services, including your
spouse/partner, family members, children, or anyone else for whom you
create a profile with.

This Privacy Policy applies to any of your interactions with us and
describes our privacy practices with respect to any information we
collect about you from any source. If you submit any information
relating to another person, you represent that you have the authority
to do so and to permit us to use the information in accordance with
this Privacy Policy.

We may provide the opportunity for you to interface with one or more
third-party services, including connecting to third party applications
and/or platforms, such as a connection through a smart home device
(collectively, “Third-Party Services”). Your consent is required for
use of your Personal Information with a Third-Party Service. Once you
give consent, we may receive information and data regarding you and
your use of such Third-Party Service (“Third-Party Information”). You
may cease use of a Third-Party Service at any time. 

This Privacy
Policy governs the collection, ownership, storage, and use of
Third-Party Information by us. The Third-Party Service’s privacy
notice or privacy policy governs their collection, ownership, storage,
and use of Third-Party Information. Be sure to read all Third-Party
Service’s privacy notices and policies.

We do not sell your Personal Information for money. We only share your
Personal Information in the limited circumstances outlined below and
we will not share Personal Information with any other third parties
without your prior agreement.

Leeds Mattress works with [Trusted Vendors]

So that we can provide our products and services to you we share
Personal Information with select vendors for the purposes identified.

We limit the
Personal Information we share with vendors to what is necessary to
achieve these purposes.

How Long We Keep Your Personal Information

We will only retain your Personal Information for as long as is
necessary to carry out the purposes set out in this Privacy Policy.

This means we will retain your Personal Information for the periods of
time described below, unless extending the retention period is
required or permitted by law.

Our Criteria for Determining Retention Periods
The criteria we use to determine the retention period for Personal
Information include:

Your relationship with us;
Whether the Personal Information is required to provide you products
and services, including fulfilling our warranty obligations;
Whether the Personal Information is necessary to maintain transaction
and business records;
Whether the Personal Information can be de-identified or anonymized;
The technical feasibility of deleting the Personal Information; and
Whether we have a legal obligation or right to keep the Personal
Information for a specific period of time.

Store Cameras
We use cameras in and around our stores. These cameras are there to
protect you, other people, our team members, and to protect against
fraud, theft, and vandalism. We also use these cameras for operational
purposes, including improving store layouts and monitoring traffic
patterns. We delete these recorded images when they are no  longer
necessary for these purposes.

Customer Service Calls
We record our customer service calls with you to provide you continued
service for your Leeds Mattress products, preserve product and
transactional information needed to guard against malicious,
deceptive, fraudulent, or illegal activity; and for other solely
internal uses described above. We delete these recordings after 24
months.

Financing Application and Payment Information

If you apply for financing with us, we may ask you to provide
information to allow our financing partner to process your credit
application. While the following information may be collected in
relation to a transaction with us, it is not retained by Leeds Mattress
and is instead passed via a secure network to our financing partner:

Social Security Number
Other ID Numbers (Drivers' License, State-Issued ID, etc.)
Age (date of birth)

When you use a credit or debit card to complete a transaction with us,
your payment card number is transmitted to a payment processing
company and is not retained by Leeds Mattress.

How We Protect Your Personal Information

We maintain reasonable physical, electronic, and procedural security
safeguards and take precautions to protect against the loss, misuse,
and unauthorized access of your Personal Information. Unfortunately,
no data transmission or storage system can be guaranteed to be 100%
secure. While we may provide certain encryption technologies and use
other reasonable precautions to protect your confidential information
and provide suitable security, we cannot guarantee that any
information transmitted through the Internet is secure, or that such
transmissions are free from delay, interruption, interception or
error. If you believe that your interaction with us is no longer
secure, please contact us immediately at the number provided in the
“Contact Leeds Mattress” section of this Privacy Policy.

Your Privacy Choices and Rights

We believe that all individuals should have choices with respect to
their Personal Information. That is why we provide you the choices
regarding your Personal Information set out below, including to limit
what information you share with us, opt-out of marketing
communications and some disclosures, and to know, correct, and delete
your Personal Information subject to some exceptions.

Request to Delete
You can request that we delete Personal Information about you in our
possession, subject to certain exceptions. For example, we keep
Personal Information about you and your use of our products and
services for as long as necessary to provide you continued service for
your Leeds Mattress products; honor your warranty; contact you
regarding product recalls or policy updates; preserve product and
transactional information needed to guard against malicious,
deceptive, fraudulent, or illegal activity; and for other lawful,
solely internal uses described in this Privacy Policy. Additionally,
we may elect to de-identify or aggregate Personal Information instead
of deleting the information.

What Cookies We Use and Why

Our Use and Your Choices

We use cookies and similar tools to enable the functionality of our
website and services, to assess and improve our website and services,
and to deliver more tailored content to you.

Cookies are text files, containing small amounts of information, which
are stored on your device when you visit websites. The use of cookies
and similar tools is very common and frequently used by websites and
mobile apps for analytics purposes. Cookies help you navigate
efficiently, improve your browsing experience and help us analyze how
our services are being used, remember your preferences, deliver more
relevant and tailored content, and improve the security, performance,
and usability of our services. “Pixels” or “web beacons” are tools
similar to cookies. These tools are used to allow third-party partners
to collect information related to your visit to a website to perform a
service on our behalf. Generally, information collected by our cookies
is not Personal Information. However, some information considered
Personal Information under California law, such as IP addresses or
similar identifiers, may be collected.

To enable and improve your browsing and use experience, we use cookies
and similar tools for the purposes described in the table below for
our websites:

Purpose of cookies and tools

Description

Authentication

To help us show you the right information when you login to our
services and let you navigate from page to page while remaining
signed-in.

Security

To help us detect, prevent, and mitigate malicious and fraudulent
activities on our services and enable other security features.

Performance of the website

To make our website work and enable you to move around the website and
use its features. Without these tools, features that are necessary for
you to use the website, such as load balancing or remembering items in
your shopping basket, can't be provided.

Analytics and Research

To collect information about how people are using our website. For
example, analyzing which pages are visited the most often or how
visitors are moving from one page to another and getting the
information they are seeking. These tools provide us with analytical
information about how our websites are performing and how we can
improve them.

Preferences and Settings

To enable your device to remember your preferences so you do not have
to reset them every time you visit.

Social Media Plugins

To enhance your internet experience and to make the sharing of content
easier, some of the pages on our services contain tools or
applications that are linked to third party social media service
providers, for example Facebook and Twitter. Through these tools, the
social media service provider may set its own cookies on your device.
We do not control these cookies and if you choose to share content,
you should check the social media service provider’s website for
further details about how they use cookies.

Advertising

To help deliver advertisements that are relevant and tailored to your
interests, limit the number of times you see the same advertisement,
and measure our advertising effectiveness. These tools remember that
you have visited a website and this information may be shared with
other organizations such as advertising platforms. This means after
you are done using our websites you may see our advertisements
elsewhere on the Internet. See your options regarding these tools
below.

California Privacy Rights
If you are a California resident, you have the following privacy rights:

Right to Know: You can request information about the categories of
Personal Information we have collected about you, the categories of
sources from which the Personal Information was collected, the
business reasons for collecting and sharing the Personal Information,
the specific pieces of Personal Information we have collected, and the
categories of third parties with whom we shared Personal Information.

Right to Delete: You can request we delete Personal Information about
you in our possession, subject to certain exceptions.

Right to Correct: You can request that we correct any inaccurate
Personal Information that we maintain about you.

We reserve the right to change the terms of this Privacy Policy at any
time, so we encourage you to review it periodically. The “Last
Updated” legend at the bottom of this page indicates when this Privacy
Policy was last revised. Any changes to this Privacy Policy will
become effective when we post the revised Privacy Policy.  If changes
are significant, we will provide notice in an additional means we deem
appropriate. Your use of the website, Leeds Mattress and/or our services
following these changes means that you accept the revised Privacy
Policy for all previously collected information and information
collected from you in the future.

Contact Leeds Mattress

1-833-865-3337